Corporate background: (Advantages)
1. We have advanced machinery and equipment, and all products can be customized according to customer needs, while those of our peers are relatively single and not as comprehensive as ours;
2. The other party’s materials are also customized from existing materials and cannot 100% meet the customer’s needs. However, our company is tailor-made according to all the customer’s needs;
(Disadvantage) Our company's 5S and image need to be improved, which will help our business expansion.
Purpose:
1. Enhance the company’s visibility;
2. Develop dealers.
3. Develop target customers and improve performance.
Target customers:
Furniture dealers and mid- to high-end customer groups.
one. If you re-plan the website, designate it as a brand corporate promotion website with Chinese and English versions. Collect relevant information, plan it, and hand it over to the Internet company. [The website must have dynamic pages and static pages. If it is a FIASH animation, the website company needs to do a 301 redirect. Before building the website, send the other party’s domain name IP to me for testing. First, try to choose a high-quality website builder (preferably local, convenient for work and Maintenance) and top-level domain names and independent server space. (In terms of costs, the final price of the selected Internet company shall prevail. When building the website, I have to communicate some details with the website building staff)].
It is initially divided into several major modules:
(1) Home page: The layout must be comprehensive and standardized, intuitive, concise, highlight the theme, attractive, and preferably have a sense of momentum, and can fully promote the company's strength and exhibits.
(2) About us:
1. Brand introduction (it would be better if there is a video that fully demonstrates the strength of our company or the advantages of our products),
2. Company image display,
3. General manager’s speech and message,
4. Company honors and qualifications,
5. Corporate culture (including corporate philosophy, corporate mission, corporate vision, core values, and pictures of company employee activities),
6. Development process,
7. Our strength (or technical skills), 8. Personnel organization chart and introduction to our team,
9. Recruitment information.
(3) Information Center:
1. Company activities (including large-scale promotional activities, group buying activities, activities to support dealers or other activities)
2. News information: A. Company news B. Industry news C. Media reports (including corporate newspapers and periodicals)
3. Dealer news. (This "Information Center" can also be merged with the second "About Us", to be discussed).
(4) Products and cases: (Company product display, each layout classification:)
1. Product Information Center: A. Engineering case customization, B. Product display, C. Civil home customization. Try to ask professionals to take photos, and try to choose high-end scenes with appropriate matching and clear priorities.
2. Successful cases:
(1)Display pictures of dealers and customers,
(2).Project information,
(3)Distribution map of our main customer groups).
4.Sample Center
5.Add favorites
6. Favorites
7.Download area
(5) Yijia Mall: Directly linked to Taobao to facilitate customers' online transactions.
(6) Brand franchise: 1. (Key points) Franchise advantages/franchising conditions/franchising process/franchising application/franchising hotline. 2. Payment method, 3. Dealer inquiry. 4. Dealer area (these contents are only for dealers, with setting content)
(7) Service center:
1. Yijia School: including A. Brand story, B. Process flow, C. Product knowledge, D. Guide to purchasing Yijia furniture, E. Correct use and maintenance)
2. Service support (including service concept, standard service, value-added service, after-sales commitment, complaint hotline)
3. Online services: A. Frequently asked questions, B. Online inquiries: [(1) Online consultation or online message, (2) Anti-counterfeiting inquiry] C. Customer feedback: [(1) Customer details, (2) Complaint hotline]. 4. Discussion board