Marketing website construction plan and steps

Websites built for marketing websites are easier to obtain orders and feedback than traditional website production. Many people know this. Therefore, when building a website now, you must make a marketing website. So how should a marketing website be built? As us For users, how to supervise the website production company to serve us, we must first follow the following five steps.

The first step in building a marketing website: program optimization

1. The website can generate purely static HTML pages or pseudo-static pages. The pseudo-static pages are preferably in secondary directories, such as the channel link /fangan/index.html of our current corporate website construction plan. This is the generated purely static page. Pure static pages Static pages will also be much faster because they no longer read the database.

2. Friendly link function. The website needs a certain amount of external links. If people link to you, you also have a place to link to others.

3. Each page, channel category, etc. can independently set the title, keywords, and meta tag functions. See the settings in our current article:

4. Website map (including Google Sitemap, sitemap HTML production), such as the website map of website construction, all channels and articles are generated in this site map, which is convenient for search engines to crawl and include. Of course, for some websites that have been used for a long time Pages that are not updated do not need to be generated, because from another perspective, such pages have no value.

5. H tag editing and optimization functions, such as the use of h1 and h2 tags

6. In-site tag search function

7. With ALT image conversion text optimization function, image alt needs to be defined

8. Breadcrumb navigation function. A simple structured website does not need to be like our website, because for example, to return to the homepage, the first navigation can be a link back to the homepage. Breadcrumbs also have a link back to the homepage, and the LOGO also has a link back to the homepage. Links may not be well optimized for internal pages. Just like our website, you only need to click on the LOGO to return to the homepage.

The second step in building a marketing website: program optimization

1. Use DIV+CSS style for website construction, be compatible with various mainstream browsers and resolutions, simplify the code as much as possible, and compress the online CSS or JS.

2. Plan a website structure that is in line with search engine inclusion and preference (such as F-shaped structure, tree structure, concave structure), and the construction should not exceed three floors.

The website system can build website channels, because some long-tail keywords can bring a lot of traffic through channels. For example, in one of the channels, you can optimize this word for corporate website construction plans.

3. The content layout structure should be reasonable and have as much effective content as possible. In fact, this is not done very well. For example, the navigation and ending content are the same, which takes up a lot of space and content, resulting in the middle part. That is to say, the proportion of effective crawling parts is too low. In this case, the only way is to increase the number of words in each article as much as possible. If it is too few, the page similarity will be too high, especially in some online shopping malls and navigation categories. If there is too much content at the end of the page, this situation is more likely to occur. For the inner pages of the mall, it is better to encapsulate some common categories into js and then call them. At the same time, pictures should be included in the articles as much as possible. From the perspective of user experience, It would definitely be a better expression to accompany the article with pictures.

4. The website map should be prepared and placed under the root directory of the website, such as the website map for website construction.

5. The density of keywords should be reasonable 2% <= 8%. Of course, it is better to be as high as possible. At the same time, you should also pay attention to the distribution position of key words. The beginning is very important, and the end must also be there, but it must be natural.

 

 

The third step of marketing website construction: website link optimization

1. In-site links: jump links between pages, links between keywords and pages (that is, internal links, such as the corporate website construction plan above, I will link to this channel), column keywords Links to pages, etc., some systems now can automatically link. Of course, you can also link separately. However, we need to know how to use the rel="nofollow" tag to block some meaningless links, such as the registration of an online mall. Login page, shopping process page, help page, etc., which means to tell search engines not to crawl this link.

2. Off-site links: The first one is a friendly link, which means that the webmasters of both parties have a good relationship. The two websites link to each other. The prerequisite for exchanging friendly links is: the PR value or weight is the same or higher than your own website, and the gap is the largest. It should not be too big; it should be from the same industry or related industries; the other party's website has been updated and can be accessed normally, and the website function and style are not defective, there are no violations of regulations, disciplines or laws, and it has not been punished. It can be obtained through link exchange QQ groups, link exchange websites, and webmaster forums, but for corporate websites, it may be better to search through search engines, and then ask the other party if they are willing to make these links, or on industry portals. , B2B, B2C platforms and classified information platforms leave the URL when publishing information. As much as possible, it should be the best on websites in related industries. Some off-site links that are useless to your website need to be blocked with rel="nofollow". To avoid weight loss, you can check the source code of this site to know where rel="nofollow" is used.

The fourth step in building a marketing website: in-depth optimization of website activity

1. Update frequency of website content. For corporate websites, there is no need to update every day, but at least every few days or some time, information about your products or companies should be updated. For some technical articles, do not copy them from the Internet, but To be original, you can write down some experiences, etc. For example, I often write an article every four or five days, and the content is not very systematic. I just write down some of my own experiences. I hope to slowly integrate these articles after writing them down.

2. Visits to the website: PV (page views), IP (computer access views), unique visitors (number of visitors). Different from IP, for example, the same IP may have many different visits, and some company LANs will compare many)

3. The number of online messages and comments. For corporate websites, there are basically few people leaving online messages now. Basically, they will call directly. Unless the group you are targeting is a group of young people, these people would rather add you to Q chat. I don't want to spend too little time making a phone call.

4. Number of clicks on online customer service. In fact, when clicking on online customer service, visitors will definitely stay on your website. The longer they stay on your website, the more beneficial it will be to your website.

5. Reply to the number of customer messages. Interaction is very important.

6. The credibility of the website. The credibility of the website is a very important factor in whether it causes the 4th point above. Here is an article I wrote to introduce this knowledge "How to improve the credibility of the website in corporate website production". I will explain it here. I won’t go into details.

The fifth step in building a marketing website: Optimizing user experience

1. The bounce rate of users visiting the website. The higher the bounce rate, it means that the content of your website is not good, which will affect points 2, 5, and 6 below. This is what you need to do.

2. The return rate of users visiting the website is obviously the number of direct openings or bookmark openings in the statistics system.

3. The response speed, access speed and stability of the website, the security of the data (not lost), few people will wait for a minute or two for a website for you, and they won’t want to wait for more than 10 seconds, so the response speed is marketing One of the most important things in building a large-scale website is the most basic thing.

4. Match the title, keywords, and description of the web page with the content of the web page. Don’t make false claims. The title must be consistent with the content, and don’t be a clickbait.

5. The time users stay on the website. The longer the user stays, the more valuable the content of your website is. Naturally, it will be loved and scored by search engines. Of course, there is also a better user experience here, which is to enter the home page. When opening an internal page, a separate window is opened, but there is no need to set up a separate window for internal pages to avoid the misoperation of accidentally closing a page and thus closing the entire website.

6. The number of pages a user visits the website each time. When the content of your website is what he wants, he will read one after another, and the PV, that is, the number of page views, will naturally be high.

7. The degree of originality of the website information (there are also some fake originals and copies of other people’s websites. There is too much information of this kind. It is estimated that users have read it before entering your website. Therefore, if it is a copy of other people’s websites, it will start from the first glance. Those few words will affect point 5, so you must write some original and readable articles) There is also the quality of the website content. When customers visit your website, it is like entering your home. You Treat him with some good food (website content).

 

 

Therefore, regarding the optimization of user experience, the most important thing is to optimize the content of the website. Simply put, it means frequently updating some readable and high-quality original articles.