Selection of business key words for marketing website constr

       How to make your corporate website have "marketing" characteristics is probably something that every small and medium-sized enterprise website owner hopes to think about. I also wrote an article "Marketing Website Construction Plan and Steps" in the Corporate Website Construction Plan to teach you how to build a marketing website. Today I will discuss a very important basis for making a marketing website, which is business keywords. s Choice.
 

       When we search for relevant business keywords on Baidu and other search engines, for example, let’s take the website we built as an example. We search for Guangzhou website production company on Baidu. Among the many website production companies, our website is obviously The most outstanding. In addition to the asterisk, the title is also very attractive. At least I have asked many of our customers, and they said that they are greatly affected by the title and the asterisk. See below:

This lays a good foundation for entering your website. A responsible website production company will generally help you consider this and set a keyword that matches your business. This is why you are consulting on website construction. When doing business, we will ask you what business you are in, and then we will check the competition level of this industry on our own software. Therefore, the first thing to pay attention to when selecting key words when creating a marketing website is:

 

 

       Point 1: The title is eye-catching and attractive. The title refers to the title part of the website source code. It generally does not exceed 40 Chinese characters. Any more will be omitted with ellipses. See the picture above. In order to be eye-catching, the title can be highlighted with an asterisk. This is a good user experience and will make you stand out among many competitors. You may not be in the top position, but you will still get enough attention. , the other is that the title should be attractive, such as website production quotation [only 880 yuan, the most cost-effective in the entire network]. In fact, I hope there is a sentence that can touch the bottom of the customer's heart. In a business environment, price Quality and quality are the first factors everyone considers. Here I use the words "low price and high cost performance" to attract interested customers. In fact, our website production quotation is indeed like this, and it is not a template website or A self-service website, but an original website. It is truly cost-effective because, from many website production companies, you get such a good interface at such a low price and the marketing optimization of the system itself is so good. It is cost-effective in itself (you can check it out through our website case), and it does not make customers feel uncomfortable after entering the website. The title is real and marketing attractive, which is a key consideration.

 

 

       Point 2: Choose good business keywords. How to choose business keywords is the basis for whether you can have a good start. Among the many keywords related to website construction business, why should I choose this one? Instead of choosing website construction in Guangzhou, for example, first of all, I understand here that this industry is a very competitive industry, and people in this industry are also very concerned about marketing and promotion. Everyone wants to occupy one of those 10 positions. . Therefore, I want to avoid this word and choose Guangzhou website production, which is less competitive than Guangzhou website construction. But when you choose a less competitive word, you must also consider the market for this word. If so, and whether there are many people searching for it, you can check it through the Baidu index. See the picture below. Let’s check Guangzhou website production. The following are the results:

This is a very good tool that Baidu can use to check the approximate number of people searching for this business every day according to different times for everyone's convenience, so that you can have a better understanding of whether there is a market for this word. If you have read "Long In the book "Tail Theory", you should have a very clear understanding of long-tail words. Here I do not include words with greater competition, such as website production company, website production, because the competition for these words is also very high, and you need to spend money. For longer efforts or promotion costs, it is recommended that you use long-tail words at this time. This method is also effective for small and medium-sized enterprises in the Baidu Alliance. Therefore, I chose a long-tail word like Guangzhou website production company here. Therefore, relatively speaking, it is easier to use than those main words, and it is more accurate and the user experience will be better. Baidu also welcomes you to make a better one. title. However, you should not underestimate the long-tail word Guangzhou website production company, because it contains a lot of participles. From the perspective of participles, I am talking about business-related ones. One is Guangzhou website production. Website production, website production company, etc. This is why when you search for website production companies and Guangzhou website production, you can also search for website construction. Tools for querying long-tail keywords include keyword mining. You can enter the main keyword on it, and what is listed is the relevant long-tail keywords and the number of relevant searches per day and month. It is similar to the Baidu Index above. You You can use the combination of these long-tail words to determine a good title.

 

 

       A good title doesn't put you in a better position, but it does give you a good direction and effect and makes it easier. Good titles take time to research, if you really want to If you are building a marketing website, then I think it is completely worth spending this time.

 

 

       This article was written on the morning of November 9th and has not been polished yet. If you find it useful to you, you can forward it through the sharing link below. You can also add me at QQ: 1357912198 to discuss or diagnose your website. Thanks!